Careem to ‘Explore Ramzan’ by customizing Super App with new features
- In-App features include, ‘Ramzan’ Car-Ride, Prayer Feature, and Pre-Order Iftar Button
- In the last 3 years, Careem has received PKR 39 million worth of donations from Customers by introducing various features
- Careem partnered with charities such as Saylani Welfare Trust, The Citizen Foundation (TCF), World Wild Fund for Nature (WWF), Indus Hospital, Shahid Afridi Foundation (SAF), United Nations High Commissioner for Refugees (UNHCR), and United Nations World Food Programme (WFP)
Karachi, April 16, 2021: The Beginning of the Holy Month of Ramzan is a time long-anticipated and cherished by many. To help people observe the second Ramzan safely during unprecedented COVID times, Careem is launching new services and features which are focused on making everyday life simplified. This Ramzan, Careem will also be exploring and highlighting stories of Pakistanis who are making a difference at large.
Re-introducing Ramzan Ride
Adding to the spirit of generosity and doing good, Careem is re-introducing the ride type called “Ramzan” where customers will be able to donate PKR 20 in addition to the fare for every ride taken.
To help families have warm and delicious food on the table right at Iftar, Careem is adding the option to pre-order Iftar meals from a wide range of cuisines to suit everyone’s taste. The app will also display an array of discounts on ongoing offers, services, and savings for iftar meals.
Careem is bringing back its popular prayer feature which provides easy access to prayer times that are updated based on a customer’s location right on the app’s main screen. Customers can also set reminders to get notified at prayer times.
Donate your Rewards Points
Careem is leading a shift in how people think about donations by using technology to act as an enabler, virtually allowing a seamless mechanism for donations while maintaining social distancing standards and ensuring contactless engagement.
The donation feature will eliminate logistical limitations and unfasten peoples’ hearts to donate at the ease of their smartphone. Donations can be made through the Rewards section in the Super App to partners including; The Citizen Foundation (TCF), World Wild Fund for Nature (WWF), Indus Hospital, Shahid Afridi Foundation (SAF), United Nations High Commissioner for Refugees (UNHCR) and United Nations World Food Programme (WFP). All Customers will have the option to donate their rewards points to these partners.
Eidi for Captains
Truly rejoicing the spirit of the Holy Month, Careem will be giving an ‘Eidi bonus’ to its Captains. Careem also urges customers to generously tip their Captains on all rides, food, and delivery orders this Ramzan.
Commenting on the campaign launch, Mudassir Sheikha, CEO, and Co-Founder of Careem said “Not only is Ramzan a month embraced by communities all over the world, but it’s also an exceptional one for Careem as it was the month in which we were founded, making it extra special for the Careem family. As we reflect on how fortunate we’ve been, we are inspired to do even more to fulfill our purpose of simplifying and improving people’s lives”.