Pakistan’s first platform for Storytellers; RINSTRA to be launched in December
RINSTRA is the gateway for Pakistani content and talent to the local and international media markets and enthusiasts
[Islamabad, PK; 28 November 2020] Pakistan has more than 76 million internet users, 37 million active social media users, and 2.4 million users added each year, yet Pakistan does not own any digital media platform.
The last decade has proven to be the revival of the Pakistani film industry. Hundreds of films, documentaries, and other media content have been produced, providing an opportunity for talent and contributing toward the Pakistani economy. But the global pandemic has forced cinema to close and halted other activities, such as film festivals, pushing back the efforts made for the revival of the industry. Now is the time we shift to digital, overcoming the barriers for telling our story our way.
RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for the creation of user-generated original content on iRINSTRA.
RINSTRA provides entrepreneurship opportunities to emerging and established content creators and filmmakers in Pakistan and beyond.RINSTRA gives content creators access to a large Pakistani community around the globe.
RINSTRA started when a group of Pakistani expatriates started a volunteer organization called DICE for Distinguished Innovation Collaboration and Entrepreneurship. The mission of DICE is to create a culture of innovation and entrepreneurship in Pakistan. It works with academic institutions and it has a network of universities across the country from the University of Karachi to the University of Chitral. Innovations from universities are showcased to the investors and industry. Investment in innovations and young innovators has resulted in the creation of many entrepreneurial ventures.
One of the mega projects of DICEis to develop a global digital media platform that is Pakistan’s own. Pakistan is the fifth largest population in the world but does not have a major digital media platform. Our story narrated by international platforms is mostly negative. To change this narrative and improve the image of Pakistan, we have to tell our story our way.